Wednesday, February 28, 2007

Click fraud costs Google $1bn

Google on Thursday made public more information about the extent of click fraud on its ad network to further clarify what it says are misperceptions about the issue.

Loosely-defined, click fraud occurs when an internet ad is clicked upon for nefarious reasons, such as driving up a business competitor's ad costs.

The practice takes advantage of how internet advertisers pay a small fee to Google and other internet ad providers each time one of their ads is clicked upon.

Read more at FIN24.co.za

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