(Reuters) - NEW YORK, April 2 - The automotive industry saw prices for digital advertisements rise 10 percent to 20 percent last year, but still got more mileage from spending on the Internet than on television or newspapers, a top industry ad executive said on Monday.
"Digital is still very, very inexpensive compared to traditional," said Mitch Lowe, the chief executive of Jumpstart Automotive Media. "We're a long way from anyone thinking digital is overpriced compared with other options."
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