(Bloomberg) -- Aetna Inc. and WellPoint Inc. are
competing to sell no-frills health plans to a generation of so-
called young immortals, Americans ages 18 to 34 who don't have
medical insurance because they doubt they'll need it.
Aetna, WellPoint and about 160 other U.S. insurance
providers see future sales growth in these 19 million young
adults. The companies are offering policies with monthly premiums
of $39 to $160, hundreds less than other plans. Insurers keep
costs low by requiring customers to pay as much as $5,000 of
their medical bills before coverage kicks in.
Read more at Bloomberg Exclusive News
competing to sell no-frills health plans to a generation of so-
called young immortals, Americans ages 18 to 34 who don't have
medical insurance because they doubt they'll need it.
Aetna, WellPoint and about 160 other U.S. insurance
providers see future sales growth in these 19 million young
adults. The companies are offering policies with monthly premiums
of $39 to $160, hundreds less than other plans. Insurers keep
costs low by requiring customers to pay as much as $5,000 of
their medical bills before coverage kicks in.
Read more at Bloomberg Exclusive News
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