(Bloomberg) -- Club Mediterranee SA invented the
market for low-cost, all-inclusive vacations before losing
customers to cheaper Internet competitors.
Now, it's making itself over as a more expensive resort
chain, winning back clients who've grown up, started families and
can now afford to splurge on spa treatments and horse lessons.
The company is also luring investors who expect its stock, worth
about a third of its record 152.9 euros, to rise as much as 11
percent by September.
Read more at Bloomberg Stocks News
market for low-cost, all-inclusive vacations before losing
customers to cheaper Internet competitors.
Now, it's making itself over as a more expensive resort
chain, winning back clients who've grown up, started families and
can now afford to splurge on spa treatments and horse lessons.
The company is also luring investors who expect its stock, worth
about a third of its record 152.9 euros, to rise as much as 11
percent by September.
Read more at Bloomberg Stocks News
No comments:
Post a Comment