(Reuters) - Susan Wojcicki, Google vice president of product management
for advertising, said on Tuesday Google was shying away from
the industry race to deliver tools for advertisers that stitch
together a user's various online actions into one profile.
The world's Web search leader has built its business around
ads tied to words typed into its search box, which are expected
to earn it upward of $16 billion in revenue this year.
Read more at Reuters.com Mergers News
for advertising, said on Tuesday Google was shying away from
the industry race to deliver tools for advertisers that stitch
together a user's various online actions into one profile.
The world's Web search leader has built its business around
ads tied to words typed into its search box, which are expected
to earn it upward of $16 billion in revenue this year.
Read more at Reuters.com Mergers News
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