For nearly a year, television and internet audiences have been seeing a familiar string of ads from Apple attacking rival Windows-based computers. With this week's release of Windows Vista, the newest jabs are not any friendlier.
In one ad, the character personifying the PC is dressed in hospital patient garb, talking about how he is set to undergo major surgery to upgrade to Vista. He then saunters off, telling the Mac character that if he does not come back, Mac can have his peripherals.
In another ad, a man pretending to be the Mac character heaps praises for the PC - until the real Mac character steps in, confounded, asking "What's going on?" The fake Mac replies, "Nothing," and then mutters "I'm a fan" as he walks away.
On its own website, Apple Inc tells visitors to get a Mac, stating, "Why upgrade to Vista when you can upgrade past it?"
Microsoft launched Vista on Tuesday, its first major overhaul to the Windows operating system in five years. It features sleek new graphics, better search capabilities, improved security measures and multimedia tools, as well as more advanced parental controls and gaming support.
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