Coming off a year in which it was overshadowed by several internet rivals, Yahoo is piggybacking on some of the entertainment industry's leading brands in its latest attempt to bolster its own brand.
The "Brand Universe" initiative, unveiled at a media luncheon in Sunnyvale earlier this week, will showcase a pop-culture potpourri of TV shows, movies, video games and celebrities on 100 different websites that Yahoo plans to create later this year.
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